It Was Somehow There™ – Rubric Manifesto

It Was Somehow There™
Rubric Manifesto

ᴳᴰ Visualisation created using generative AI · Concept and creative direction: Grain of Design

"Here design takes off its high heels and talks normally."
We don't settle in showrooms. We're in reality. And sometimes a plastic bag gets in our way.

Have you ever noticed that all interior blogs look the same?
Clean lines. Perfect styling. One vase, one chair, one ray of light.
But real life? That doesn't fit into most visualizations.

What this rubric is about

It Was Somehow There™ is a collection of stories, decorations, situations, and micro-dramas
that appear by themselves in interiors.
No one put them there. And yet they're always there.
And the designer – sometimes laughs, sometimes cries. But mostly: stays silent.
We won't stay silent.

What to expect

  • Stories from returns to completed projects
  • The reality of client life (even after renovation)
  • Memories of things that stayed even though we threw them away
  • Archaeology of drawers, closets, and islands that disappeared under bags
  • Love for the real home, even when it's chaotic

And why do we do this?

Because design isn't just about what we create – but also about what remains.
We're not here to judge.
We're here to tell stories. With respect. With humor. With understanding.

That's somehow how it is. And that's exactly why it's ours. GD.