Pagáč cast aside his Renaissance velvet jacket, pulled on an enormous wig with curls shaped like whipped cream rosettes, and with a dramatic sweep of his cloak, strode into the Hall of Mirrors at Versailles.
Symmetry and harmony? So yesterday.
Now had come the age when less is boring and more is baroque.
Curves, gold, theatrical light, cherubs and so many ornaments that even the most extravagant wedding cake would feel a twinge of inadequacy.
While Louis XIV (the Sun King) examined his reflection in a thousand mirrors, Pagáč stood beside him, sipping wine from an enormous goblet and twirling his curls.
"Your Majesty, this is no longer a mirror. This is full-blown butter cream on the walls."
Louis wanted an absolute monarchy.
Pagáč proposed absolute confectionery.
Pagáč on Inspection
Versailles and a lesson in opulence
I. With Gian Lorenzo Bernini
Dramatic marble vs. buttery sculpture
Bernini is just finishing The Ecstasy of Saint Teresa. Pagáč circles the sculpture and scrutinises the marble drapery with a critical eye.
Pagáč:
"Gianni, you've got talent, I'll give you that. Those draperies flutter like whipped cream in a wind tunnel. But they lack proper weight! If this were a Christmas bread, it would collapse in the oven. Add some butter, man! Let those folds rise properly!"
Bernini wipes his sleeve against the marble dust and asks in amazement:
"But master, isn't it dramatic enough as it is?"
Pagáč:
"Enough? Nothing is ever enough in the Baroque. Either you overdo it, or it isn't worth firing up the oven."
II. With Peter Paul Rubens
Full figures and rich colours
Rubens is painting his characteristic full-figured women. Pagáč stands behind him, hands clasped behind his back, nodding approvingly.
Pagáč:
"Peter Paul, you speak to my soul! This is the true baroque of magnificent rising. None of those hungry Renaissance models. This is a woman who has had three helpings of crème brûlée and without a single pang of guilt asked for seconds."
Rubens smiles.
"I am trying to capture pure life energy…"
Pagáč:
"Life energy? That sounds far too scientific. Let's call it buttery fullness instead. So it's immediately clear that life is worth filling up on properly."
III. At the Heart of Versailles with Louis XIV
The Sun King and absolute luxury
Louis XIV proudly gestures at his new apartments. Gold, crystal and sinful ornamentation everywhere.
Pagáč:
"Louis, you've grasped it. Modesty is for the weak. A designer who fears extravagance should go bake crackers instead. Here, everything must rise all the way to heaven. Every chair should look as though a fluffy brioche is about to burst out of it at any moment. Every mirror should reflect wealth so intensely it hurts the eyes."
Pagáč then positions himself at the centre of the hall, unfastens his cloak with theatrical flair, and delivers his famous baroque declaration.
"Baroque is not a style. Baroque is an attitude.
If you're going to do something, make it worth the sin."
"Modesty is the enemy of beauty. When design has the right measure of magnificence, it needs no apology."
Visual Style
Drama, gold and sensuality
Colour Palette
Royal opulence
- Royal Gold – gleaming, warm, almost molten gold. The colour of absolute power and freshly baked butter croissants.
- Crimson Red – the deep colour of passion, heavy wine and velvet curtains that refuse to let boredom in.
- Dark Emerald – a mysterious green that gives a space the necessary contrast and theatrical drama.
- Ivory White – a luxurious and soothing backdrop for all the surrounding gilding.
- Deep Indigo – the colour of the night sky above Versailles, making the gold shine even brighter.
Textures
Tangible luxury
- Polished marble with pronounced veining.
- Heavy velvet and brocade.
- Cut crystal chandeliers scattering light in a thousand directions.
- Richly gilded carved details.
Pagáč's Baroque Ten Commandments
The rules of magnificent rising
- Less is boring. More is baroque.
- You can never have too much gold or too much butter.
- Every curve must dance. No straight lines — leave those to the Renaissance crackers.
- Light and shadow must be in constant conflict. The more dramatic the contrast, the deeper the story.
- Cherubs and angels are mandatory decoration. Just like raisins in a proper festive loaf.
- If it doesn't look like it consumed the entire royal budget, redo it.
- Velvet, brocade and marble are the holy trinity of baroque design.
- Every detail must shout: "Look at me!"
- When in doubt, add another golden ornament. And then, just to be safe, one more.
- Modesty is a sin. And a designer who is afraid to sin should stick to modelling crispbread.
A Question for Baroque Designers
What do you prefer in an interior?
- Clean, quiet minimalism and absolute calm?
- Or rich, dramatic opulence that takes your breath away the moment you step through the door?
Let us know in the Instagram comments whether you are firmly Team Louis XIV, or a minimalist from IKEA.
Next time…
Pagáč wipes the butter cream from his chin, removes the heavy wig, and with a sigh of relief turns towards a gentler, more playful light.
The baroque was magnificent and heavy.
But now something far lighter is coming — coquettish, full of pastel tones and sweetly carefree flirtation…
Rococo & Frivolity™ — coming soon!
P.S. The collector's sticker Pagáč Edition 2026 is still available in our e-shop. Limited stock disappearing faster than brioches from a baking tray.